Seed Spot Picks 11 New Startups For Lastest Program
Mar 3, 2014, 4:56pm MST
Seed Spot picks 11 new startups for latest program
Hayley Ringle
Reporter- Phoenix Business Journal
Lori Osiecki, founder of the Mesa-based Max on Snax children’s edutainment brand, is seeking to expand but needed hands-on help and wanted more resources in the Phoenix business scene.
So Osiecki sought out Seed Spot, a Phoenix-based non-profit incubator that supports social entrepreneurs.
Max on Snax was one of nearly 100 companies that applied for Seed Spot’s third class of ventures, and was one of the 11 full-time ventures recently chosen to go through the rigorous four-month program.
“Seed Spot, with its local focus, seemed like a perfect fit for a company with local roots and global aspirations,” Osiecki said in an email. “We were drawn to this program precisely because of the possibility it affords for face-to-face interaction and hands-on counsel.”
Seed Spot announced its new ventures Feb. 20, including its first international venture, and 15 part-time ventures for the evening program, said Courtney Klein, Seed Spot’s co-founder and CEO.
“We wanted to hone in on the duality between making revenue as a company and creating impact in the lives of people,” Klein said about choosing the new ventures. “We want to make individual lives stronger. We were really excited to find companies that could do both well.”
The full-time ventures will get office space, mentors and access to the incubator’s corporate network in the 4,000-square-foot space. Seed Spot is on the seventh floor of the building on the southwest corner of Central Avenue and Thomas Road in midtown Phoenix.
Here are the 11 new Seed Spot full-time ventures:
• Max on Snax offers My Max Packs, a subscription-based product line centered on the animated character, Max on Snax. Max aims to make kids active participants in their health from an early age, and the brand is a multi-platform solution (apps, books, animated and web content and activity boxes with toys and games) to the growing problem of childhood obesity.
“The brand’s goal is to give parents access to the tools they need to teach their kids healthy habits in the place they’ll use them the most: the home,” Osiecki said in an email.
